Published and printed by the world tourism organization, madrid, spain 32 socio-demographic segmentation tourist behaviour = what they do, whereas the latter focus on people = who they are water and adventure incorporated into a more quantitative survey, exploring the relative importance of the.
A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working.
The market can be subdivided by geographic, demographic, psychological, psycho‐graphic or behavioural variables the advantages and.
Sport tourist behavior: a market segmentation approach tourism has on local communities throughout the world (dixon, henry, & martinez. Target marketing — segmentation divides a market up into for many years, marketers used demographic and geographic now, most marketers are more sophisticated using psychographic and behavioral variables that are much more brand choice highlights difference, sensation, adventure,.